personalization

Grocery and recipe delivery service Hungryroot has a revolutionary method for collecting first-party data from its subscribers. Wait for it … it asks them directly.

Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities.

This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. Google’s Dan Taylor weighs in on the debate.

Search behavior is one of the main ingredients in Resy’s personalization strategy. The Amex-owned restaurant reservation platform uses search intent to inform its content and better understand what motivates users to book tables.

Phrasee, a UK-based SaaS platform that uses generative AI to create, test and optimize content for large enterprise companies, has run experiments on its customers’ content for the past eight years to figure out what drives the best performance.

The dynamic creative company A Million Ads, which focuses on the audio market, launched a new personalization product Wednesday that changes creative elements like voice, sound effects and companion images based on who the customer is.

Trebel Music has released a ChatGPT-powered product called Trebel AI, which instantly generates personalized playlists in response to natural language queries. Advertisers on Trebel AI can target users in the moment based on their intent.

Companies are relying on AI to help them treat their current and prospective employees more like their customers. Despite layoffs in some sectors, there is still a labor shortage, and employers continue to feel the aftershocks of the pandemic and the Great Resignation.

Although inflation affects everyone, the degree to which it impacts people is “very personal,” says Courtney Hilbert, senior director of analytics at Merkle. Understanding which customers are most negatively impacted by inflation (as opposed to moderately impacted or merely annoyed) should inform a brand’s communication strategy. By the fall of 2021, the question of how […]

AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately. And industry players are increasingly using AI in their day-to-day work.