Until universal standards are set and adopted by retailers, marketers need to ask some boring yet fundamental questions about the metrics currently in use if they want to assess and compare performance across retailers.
The end of third-party cookies is upon us, and independent ad tech is diverging on the best approach for cookieless targeting. Meanwhile, agencies and marketers are zooming out from programmatic to a bigger picture that’s focused on first-party data.
Agencies will keep testing cookie alternatives, devising first-party data strategies and exploring commerce media in 2024.
Over the past couple of years, thousands of retail industry trends have been flying around like loose threads. But, through it all, one fact stands above all other mere trends: to the biggest go the spoils.
MikMak, an ecommerce ad analytics company that began as an online add-to-cart specialist, is figuring out more and more how to get things in a physical shopping cart.
GroupM and Magna release their global year-end industry growth forecasts, sharing their 2024 outlook for CTV, retail media and the advertising industry overall.
Advertising and product pricing are opposite sides of the same coin, which begs the question: To reach a new customer, are you better off spending another dollar on advertising or dropping your price by $1?
Researchers at Insider Intelligence estimate social commerce will become a $100 billion market by 2025, up from $67 billion this year. The question is how to win in this fast-moving landscape.
Just because a channel isn’t where a final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain.
Grocery and recipe delivery service Hungryroot has a revolutionary method for collecting first-party data from its subscribers. Wait for it … it asks them directly.