segmentation

Around nine months ago, European department store chain El Corte Inglés started using a customer data platform to do more – and better – with its first-party data.

Generative AI isn’t just for creating unsettling art, chatting with robots or, uh, attempting to break up marriages. Adobe has plans to weave generative AI tools into its real-time customer data platform.

Typeface, an enterprise-focused generative AI company, launched on Monday. Generative AI is a buzzy topic right now. But large B2B and B2C companies are struggling to figure out how to adopt the technology in their day-to-day business and workflows, said Abhay Parasnis, CEO and founder of Typeface and Adobe’s former chief technology and product officer.

Although inflation affects everyone, the degree to which it impacts people is “very personal,” says Courtney Hilbert, senior director of analytics at Merkle. Understanding which customers are most negatively impacted by inflation (as opposed to moderately impacted or merely annoyed) should inform a brand’s communication strategy. By the fall of 2021, the question of how […]

It’s time for brands to discard their overly simplistic preconceptions and misconceptions so they can serve their audiences with the right ads in the right way, writes Melody Lin, director of client strategy and insights at Aki Technologies.

Salesforce rolled out a revamped version of its customer data on platform on Thursday with additional bells and whistles in the form of smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships for data activation. “We’re fully embracing the CDP category,” said Robin Grochol, SVP of product management for Salesforce Marketing Cloud. That […]

When gyms closed during the lockdowns, demand for at-home exercise equipment increased. Nautilus, which owns a portfolio of home gym brands, including Bowflex and Schwinn Fitness, experienced a nearly 94% increase in net sales in Q2. “It was one of our best quarters ever,” said Becky Alseth, VP of marketing and direct at Nautilus. In […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. If ad-tech acronym overload was not seriously impacting your mental health two years ago, it certainly may be now. Geopolitical and big tech-led privacy […]

National Football League players train during the offseason – and so does the NFL’s marketing team. From January through July, Aaron Jones, the NFL’s director for club and international marketing, is busily stress-testing his marketing stack and experimenting with new tools to prepare for August and September, when it’s all about activation. “Then, it’s like Black […]

Segmentation for retargeting is often a very manual process that relies heavily on what someone’s done in the past. App marketing platform Jampp wants to help advertisers craft predictive segments that anticipate what someone will likely do in the future. Jampp’s predictive segments technology, which exited beta on Thursday, uses machine learning to analyze around […]