About AdExchanger
An Award-Winning Media and Events Company
Since 2008, AdExchanger has engaged readers with award-winning and trendsetting coverage of programmatic advertising and the data-driven marketing technology ecosystem. It has earned a spot as the leading voice covering how technology and data are transforming digital media and advertising.
Our award-winning publication facilitates the exchange of ideas between all members of the ecosystem, including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press.
AdExchanger attracts more than 290,000 monthly unique visitors, and editorial newsletters and articles land in more than 39,000 subscribers’ inboxes daily. We produce Industry Preview, which provides an exclusive look at the year ahead in digital marketing and technology, as well as the leading conferences in programmatic media, PROGRAMMATIC I/O Las Vegas and PROGRAMMATIC I/O New York where industry professionals gather to connect, learn and thrive in productive environment that delivers actionable take-aways and introduces the latest tools, trends and best practices.
The AdExchanger Editorial Team
Executive Editor
Executive Editor
As Executive Editor, Sarah oversees AdExchanger’s news and feature coverage and event content. Sarah has written extensively about publishers, sell-side technology and Google. Understanding and explaining the business implications of technically complex topics is her forte. Over her years at AdExchanger, she’s documented the rise and maturity of programmatic tech, as data-driven advertising has spread far and wide in its marketing applications.
Managing Editor
Managing Editor
Allison Schiff is the managing editor of AdExchanger, where she covers mobile, Facebook (sorry, Meta), measurement, privacy and the app economy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.
Senior Editor
Senior Editor
Hana Yoo is a senior editor at AdExchanger. Driven by a love for storytelling and language, she comes to AdExchanger with more than a decade of experience as an editor, writer, and content strategist. Hana has worked in a variety of industries on a diverse range of projects, from magazines and online college course materials to e-commerce and B2B content. You can reach her at [email protected].
Associate Editor
Associate Editor
Anthony Vargas ( [email protected] ) covers publisher news and sell-side technology, with a particular focus on the rise of alternative datasets to replace those derived from third-party cookies. His previous B2B publishing experience includes covering the commercial audiovisual and music retail industries. He also has a background in literary publishing.
Associate Editor
Associate Editor
Alyssa Boyle ( [email protected] ) covers the TV ecosystem from linear to video and connected TV. She also writes about measurement and data privacy. Her journalistic passions stem from a background in language and translation. She received her B.A. in linguistics and Korean studies from Binghamton University in 2020. When she isn’t writing, she’s probably deep in a history novel or busy performing stand-up comedy.
Director of Events
Director of Events
Andrea Larick is AdExchanger’s and AdMonsters’ Director of Events, handling all things event-related from initial planning to the final execution and everything in between. An event industry pro, she has served in many roles for various publishing companies and event planning organizations to build exceptional experiences for attendees, sponsors and speakers. She remains the caretaker of the AdExchanger and AdMonsters House of Speakers, ensuring no PowerPoint is left behind.
The AdExchanger Business Team
Senior Director, Sales
Senior Director, Sales
As Senior Director, Sales for AdExchanger, Jonathan Toback is responsible for the monetization of all global conferences and media properties. Jonathan (or JT as he prefers to be known) began his career on the advertising agency side before moving on to sales. He’s held senior sales roles at Time Inc, Ad Age, Future, and AdMonsters before joining AdExchanger.
A graduate of Brandeis University, he lives in NJ with his fiancée and two kids.
Senior Director, Marketing
Senior Director, Marketing
Trish is the Sr. Director of Marketing, handling marketing strategy and operations.
Prior to joining AdExchanger in 2021, Trish spent 15 years in the B2B events industry as a Sr. Audience Acquisition Manager for Emerald Expositions and Account Manager for GLM. Trish is passionate about growing communities of like-minded professionals and fostering opportunities for connection. Outside of work Trish enjoys connecting with nature out in the beautiful Hudson Valley and watching superhero films with her son.
Associate Marketing Director
Associate Marketing Director
Emily is AdExchanger’s Associate Marketing Director, working with our content and operations team to communicate news about events, awards programs, and happenings in the AdExchanger community to our audience of digital marketing and advertising professionals. She has over 5 years of experience working in the events and marketing industry. Prior to joining AdExchanger in 2020, Emily was the Content Marketing Manager for an experiential marketing agency in New Jersey. Outside of work, Emily is passionate about eating doughnuts and petting her pointer-lab mix, Maybelle.
Event Operations Manager
Event Operations Manager
Brittany is the Event Operations Manager, handling all event logistics and sponsor/exhibitor operations for our annual events. Prior to joining AdExchanger, Brittany spent 4 years handling all event logistics for Cynopsis, Cablefax and Esports Business Summit. Brittany has 10 years of experience in all parts of the Event Industry since graduating from George Mason University with a BS in Tourism & Event Management. She lives in Maryland with her husband and two pups.
