Alphonso Shareholders Win Their Suit Against LG Electronics Over Corporate Board Drama
After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit against LG Electronics.
The Programmatic and Marketing Technology Events of the Year
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AdExchanger Awards
Congratulations to all our 2023 AdExchanger Awards winners. Our 2024 program will open next summer.
View The Winners
2023 Top 50 Programmatic Power Players
AdExchanger’s Top 50 Programmatic Power Players is the digital marketing industry’s definitive list of the best agencies, strategic partners, technology service providers, and consultants of the year.
View the ListMust Read
Bye-Bye Sizmek! Amazon Advances Flashtalking And Smartly As Alternatives In Advance Of The Shutdown
According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server.
2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads
Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.
AdExchanger’s Top 3 Connected TV Newsletter Issues Of 2023
This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.
M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity
Who got bought in 2023, and who did the buying? Here’s a non-exhaustive list of some of the most notable ad tech M&A activity from this past year (with a few media and agency deals tossed in for good measure).
Snowflake Acquires Data Clean Room Startup Samooha
Snowflake has acquired Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists.