AdExchanger Member Exclusives

Welcome to the Member Exclusive Resource Center. Here you can access members-only content and research at any time. Come back as often as you like!

Identity’s Impact on Marketing Decision-Making

AdExchanger’s Q3 2021 special report explores Identity’s Impact on Marketing Decision-Making through data collected directly from the decision makers themselves. Digital ad pros get real about how shifting industry timelines and policies regarding identity affect their future planning and their day-to-day activities.

Click here to download.

Meet the CDPs: Q&A Series

The CDP category has been described as crowded, confusing and rife with imitators. This report is here to clear up the confusion, dispel the myths and help buyers get a handle on what this still-nascent category is all about.

Click here to download.

best of innovation labs

Did you miss PROGRAMMATIC I/O Innovation Labs? Want a refresh of the critical content that was covered? Click here to view The Best of Innovation Labs. A collection of the most popular sessions from the four days.

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2020 INDUSTRY OUTLOOK REPORT: How COVID-19 Reset Digital Marketing

Our first proprietary research report of findings from a survey of brands and agencies on shifts in investment, measurement and what is on the horizon.

Click here to download.

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Identity: Are We Headed Toward Resolution, Revolution or Regression?

Presented at PROGRAMMATIC I/O Virtual Edition. Click here to download the slides.

More coming soon—be sure to check back!

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Must Read

LG Electronics

Alphonso Shareholders Win Their Suit Against LG Electronics Over Corporate Board Drama

After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit against LG Electronics.

Bye-Bye Sizmek! Amazon Advances Flashtalking And Smartly As Alternatives In Advance Of The Shutdown

According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server.

2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads

Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

AdExchanger’s Top 3 Connected TV Newsletter Issues Of 2023

This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.

M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity

Who got bought in 2023, and who did the buying? Here’s a non-exhaustive list of some of the most notable ad tech M&A activity from this past year (with a few media and agency deals tossed in for good measure).

Comic: The Great Data Lakes

Snowflake Acquires Data Clean Room Startup Samooha

Snowflake has acquired Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists.