It’s hard to think of another industry that will be more fundamentally impacted than advertising. The hyperscale data processing and analytics demands of the modern ad tech ecosystem present the perfect problem for which AI can create myriad solutions. But the deafening buzz on AI makes it hard to find a meaningful signal amid the […]
Publishers at the Helm – Addressability and Audience in the Era of Privacy In this report you will get insights into the state of monetization. The insights cover inventory challenges and goals, pricing & revenue benchmarks, data privacy and publisher ratings of various audience solutions. Dive Deep into Publishing’s Addressability and First-party Data Challenges: […]
Environmental Sustainability Will Reform the Digital Ad Ecosystem. But How? Sharethrough and AdExchanger partnered to survey leaders from brands, agencies, and ad tech companies on how sustainability pressures and initiatives are already reshaping their business practices. We focused on four essential questions: How is the digital ad world reacting to sustainability pressures? Thought […]
The landmark shift toward privacy is turning the digital advertising industry on its head. A definitive 98% of advertisers say they’re concerned about online privacy and identity changes negatively impacting customer and audience trust. Permutive teamed up with AdExchanger because it wanted to understand: Where do we go from here? What followed was an in-depth […]
