removing third-party cookies

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Yes, Google pushed back the deadline twice. But barring action by the UK’s competition regulator, which has oversight over Google’s rollout of the Privacy Sandbox, third-party cookies in Chrome are dunzo.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced that the targeting and measurement APIs in the Chrome Privacy Sandbox are generally available for the majority of Chrome users.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

We’re living in a new reality, and the ad industry has to accept some home truths about itself if it wants to evolve.

If we are to build a more virtuous circle of data usage, consumers must be at the center. How do we get there? The industry must break its addiction to deterministic data, writes Audigent CEO Drew Stein.

Roughly one-third of the US population has a direct connection to the military. And yet many brands “still struggle to authentically connect with this key demographic,” says Mark Harper, GM of military and defense at Recurrent Ventures.

From the rise of alternative measurement currencies and retail media networks to the launch of Netflix’s AVOD tier, these are the stories that helped us animate the news in 2022.

Nabiha Syed is CEO of The Markup, a non-profit newsroom that runs in-depth investigations into how companies large and small (but mostly large), use technology to reshape society – and it’s having an impact. The new lawsuit facing Meta and several hospitals over data sharing used to target ads on Facebook? Yep, that’s thanks to The Markup.