Mark your calendars for Jan. 4, 2024 all you deprecation skeptics. On Jan. 4, Google will begin cutting off third-party cookie access for 1% of a randomly selected group of Chrome users globally.
Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced that the targeting and measurement APIs in the Chrome Privacy Sandbox are generally available for the majority of Chrome users.
Third-party cookie deprecation in Chrome has been delayed so many times it’s become a punchline. But progress in the Android Privacy Sandbox is proceeding apace.
Anyone who put “Google makes its first subtle move to nix the Android Ad ID” on their 2022 bingo card gets a cookie. Because, on Wednesday, Google finally did it. The Privacy Sandbox is coming to Android, folks.
