Chrome third-party cookies

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

It’s happening, folks. The Chrome Privacy Sandbox is going live, third-party cookies will be phased out on Chrome by the end of next year – and don’t expect any further deadline extensions, says Victor Wong, senior director of product for all things Privacy Sandbox.

While Chrome dallies on the third-party cookie question, Firefox keeps releasing new anti-tracking features. Marshall Erwin, Mozilla’s chief security officer, dishes on everything from cracking down on fingerprinting to its unlikely collaboration with Meta on privacy-preserving attribution technology.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Well, the votes are in for AdExchanger’s 2022 comic caption contest – and we’ve got a winner. Congratulations to Paul Gubbins for making us chuckle, and thanks to everyone for submitting and voting. And Paul, we love dad jokes around here, so, well done. […]

We hosted a comic caption contest this past week – and AdExchanger readers, you really delivered. Thanks to everyone who submitted a caption. Now it’s time to crown the winner. But although you’ve got until 2024 before Google phases out third-party cookies in Chrome, we need you to vote on your favorite caption by 4 […]

Google’s decision to kick the can on cookie deprecation even further down the road to 2024 did not come as a shock to many in the digital advertising industry. The longer runway will give advertisers and publishers more time to test post-third-party-cookie solutions. But despite the temptation to procrastinate, publishers and tech vendors told AdExchanger they don’t anticipate straying too far from the road maps they’d already established to meet the previous 2023 deadline.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in Chrome by a year, until the second half of 2024.