Netflix AVOD

Netflix revealed that its ad-supported offering now reaches 15 million monthly active users globally, and shared more details about new and upcoming ad formats.

Banning password sharing is No. 1 on Netflix right now, and other streaming services are taking notice. But the strategy is a risky one: It’s very difficult to enforce, and the timing needs to be just right.

Netflix gained roughly 6 million subscribers this quarter, mostly thanks to anti-password sharing. But advertising remains only a tiny piece of the business.

Netflix explores building its own ad server. Also: Tech companies continue trying to influence the legal definition of privacy.

Netflix and Disney are both building out a new ad revenue stream to court advertisers ahead of the upfronts.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shorts Deal YouTube’s expansion of revenue sharing to Shorts is a classic move – but with a pretty big twist, Digiday reports. Normally, Google cuts creators in on the ads it serves during or right before their video. But with Shorts, which is a […]

Netflix’s content recommendations are definitely more personalized than the ad experience.

Netflix reported its first earnings on Thursday since launching ads late last year. The results? AVOD seems to have helped grow Netflix’s profitability in the short term. The streamer reported 7.7 million net new subscribers in Q4, a 4% year-over-year increase in paid memberships, which boosted quarterly revenue by 2%. But it was a good […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Vegas, The American Way Ad tech can no longer avoid privacy scrutiny, from platform changes to privacy regulations coming into effect across the US. But many of the consumer tech startups at CES last week seemed blissfully unaware of such concerns, writes Tatum […]

From the rise of alternative measurement currencies and retail media networks to the launch of Netflix’s AVOD tier, these are the stories that helped us animate the news in 2022.