AdExchanger

Inuvo’s AI-Driven Twist On Segmentation Zeroes In On The ‘Why,’ Not The ‘Who’

Allison Schiff — Tue, 09 Jan 2024 05:45:26 +0000

Startups are coming out of the woodwork to capitalize on the AI craze among marketers. But not every AI player is new to the scene. Inuvo, a software company that uses a web crawler combined with machine learning to analyze online interactions and predict consumer intent, has been around the block – and it’s got […]

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9 Measurement Questions Every Marketer Should Ask Retail Media Partners

AdExchanger Guest Columnist — Tue, 09 Jan 2024 05:35:42 +0000

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. However, some may not provide any metrics at all. Consequently, there is a lot of talk about the need to standardize retail media measurement. Organizations like the IAB and ISBA are playing a […]

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Hypha Hype; Amazon Prime Video Unwraps Affordable Ads

AdExchanger — Tue, 09 Jan 2024 05:03:45 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Panel Discussion Bad news for Nielsen: Another panel has entered the arena. Samba TV is teaming up with HyphaMetrics to launch a panel for measuring video viewership across linear, streaming and other digital formats, Ad Age reports. HyphaMetrics plans to use Samba TV’s […]

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Alphonso Shareholders Win Their Suit Against LG Electronics Over Corporate Board Drama

Allison Schiff — Mon, 08 Jan 2024 20:54:48 +0000

After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit against LG Electronics. The plaintiffs, which also included a group of minority Alphonso shareholders, had sued LG in April 2023 for wrongful termination and board misconduct. On Friday, Delaware’s Chancery Court ruled in Alphonso’s favor, […]

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Triton Digital, Amazon Publisher Services Team Up On Interactive Audio Ads

Hana Yoo — Mon, 08 Jan 2024 16:00:20 +0000

Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP on streaming audio. Publishers in the Triton marketplace can opt into running the ads by ticking a box, said John Rosso, president and CEO of […]

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Future Predicts In-House Measurement Will Spur More US Ad Spend

Anthony Vargas — Mon, 08 Jan 2024 11:00:50 +0000

Publishers are facing more uphill battles this year, given Google’s third-party cookie deprecation plans and the rise of generative AI-powered search. To prepare, they will need to drum up more demand from advertisers and show their worth. Future – the UK-based publisher of Tom’s Guide, Marie Claire and Guitar World – is expanding its in-house […]

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How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule?

Allison Schiff — Mon, 08 Jan 2024 06:00:21 +0000

The Federal Trade Commission isn’t kidding around. In late December, right before the holidays, the FTC announced a notice of proposed rulemaking to update its Children’s Online Privacy Protection (COPPA) Rule. And it’s been a long time coming. Passed in 1998, COPPA is a US federal law that restricts what data online service providers can […]

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Privacy Sandbox Push And Pull; Standardize RMNs? They’re Practically From Different Planets

AdExchanger — Mon, 08 Jan 2024 05:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookies Some industry observers (including AdExchanger) have deliberated on The Trade Desk’s apparent withdrawal from – and direct antagonism with – the Chrome Privacy Sandbox. Bill Simmons, TTD’s VP of product, penned a column in December for The Current, which is The […]

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The Big Story: The Cookieless Expanse Ahead

Sarah Sluis — Fri, 05 Jan 2024 05:45:52 +0000

The end of third-party cookies is upon us, and independent ad tech is diverging on the best approach for cookieless targeting. Meanwhile, agencies and marketers are zooming out from programmatic to a bigger picture that’s focused on first-party data.

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AdExchanger’s Top 3 CTV Stories Of 2023

Alyssa Boyle — Fri, 05 Jan 2024 05:40:34 +0000

CTV advertising is evolving from prepubescent into a profitable industry, so expect the nascent trends of last year – namely, a focus on measurement and data, transparency, targeting and programmatic – to shape CTV’s next phase of life.

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