Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AI A/B Google Ads industry liaison Ginny Marvin was called out during a recent Q&A session hosted on an SEO-focused Discord server. SEO folks had spotted instances where Google clearly A/B tested different ad copy options without a brand’s awareness or approval, Search […]
From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel talking points, you can count on these astute industry voices to drive the conversation.
A small bone is being thrown. AdExchanger has learned that Google is offering advertisers information on certain ad placements across its Search Partner Network in response to the most recent Adalytics report.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxxed Out Google will temporarily allow opt-outs for its search partner network, GSP, which serves ads for searches on non-Google sites, Adweek reports. Google is responding to a report last week by Adalytics, an ad tech auditing outfit. Adalytics demonstrated how Google advertisers […]
Google search ads appear on a host of unsavory and offensive sites, according to recent Adalytics research. And without any transparent reporting from Google, marketers can’t do anything about it.
Adalytics published a new transparency report digging into the GSP, a largely unknown and completely nontransparent search ad network.
After 12 years of working in – or adjacent to – the ad tech industry, I am coming to terms with the simple answer to many depressing questions.
Arielle Garcia, UM’s former chief privacy and responsibility officer, explains why she decided to leave the large agency holding company model – a model that is rife with competing interests and conflicting loyalties, shackled to the industry status quo by “dysfunctional interdependencies.”
This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. Google’s Dan Taylor weighs in on the debate.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Bites Back Google isn’t done refuting Adalytics’ accusations that YouTube targets ads to kids watching YouTube. On Thursday, it released an analysis of Adalytics’ report, highlighting how advertising works on YouTube’s made-for-kids (MFK) content to prove it is not, in fact, serving […]
