Inuvo, a software company that uses a web crawler combined with machine learning to analyze online interactions and predict consumer intent, has been around the block – and it’s got an unlikely origin story.
AppsFlyer has acquired oolo, an AI-powered user acquisition and monetization platform. This is AppsFlyer’s second acquisition in less than one month.
Grocery and recipe delivery service Hungryroot has a revolutionary method for collecting first-party data from its subscribers. Wait for it … it asks them directly.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Last year, Mode started testing AppLovin’s mobile user acquisition platform, AppDiscovery, to determine which in-app events are most valuable and target new cost-conscious Android users.
What happens when a Big Tech CEO gets on an earnings call these days? They talk about AI. AI will be Meta’s “biggest investment area” in 2024, CEO Mark Zuckerberg told investors during the company’s Q3 earnings call.
AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level data with third-party vendors.
Einstein 1 is a new Salesforce platform that makes it easier for companies to build AI-powered apps and experiences, including through a conversational AI assistant. Because talking to your data is a thing now.
Communications API provider Twilio’s product road map is a direct reflection of the growing role AI is playing in digital marketing.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
