How Twilio Plans To Infuse Its Entire Mar Tech Stack With AI
Communications API provider Twilio’s product road map is a direct reflection of the growing role AI is playing in digital marketing.
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AppLovin Had An Impressive Q2, Crediting Its Investments In AI
Is it possible to get through an earnings call in 2023 without talking about AI? Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0, the latest version of its AI-based ad tech platform, which the company released last quarter. Axon uses predictive machine learning to target app-install ads to […]
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Why DoubleVerify Is Nabbing Scibids, An Ad Tech Company That Makes Customizable AI
Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into media activation and campaign optimization.