Inuvo, a software company that uses a web crawler combined with machine learning to analyze online interactions and predict consumer intent, has been around the block – and it’s got an unlikely origin story.
Streaming services are increasing both their subscription prices and ad loads. Plus: Meta just broke the record for the biggest GDPR fine ever.
Brands are getting involved as civil rights and activist groups pressure Facebook to stop the spread of misinformation and hate on its platform. Last week, REI, The North Face and Patagonia said they would suspend their ad spend on the platform for the month of July as part of the Stop Hate For Profit campaign, […]
Most mornings, you’ll find Barry Lowenthal, CEO of The Media Kitchen, doing makeshift yoga and Pilates with his neighbors on the beach near his condo in Palm Springs – at a safe distance, of course. And then the day kicks off, a series of Zoom calls and hangouts and conversations with staff, vendors and brand clients […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barry Lowenthal, president at The Media Kitchen. A couple of years ago we started exploring using private marketplaces. But we weren’t successful at getting wide adoption, within the agency or […]
