Meta has managed to defy gravity yet again. On Wednesday, at the same time that ecommerce and DTC advertisers remained on tenterhooks after a major bug wreaked overspending havoc in Meta’s advertising platform over the weekend, the company’s stock soared by more than 11% during after-hours trading based on its first quarter results. Meta’s total […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
One-third of Publicis Group’s revenue comes from its data and tech business, which includes Epsilon and Publicis Sapient. Maintaining a differentiated revenue mix is one reason why Publicis is growing faster than the global economy, particularly since the pandemic, chairman and CEO Arthur Sadoun told investors on Thursday.
Do we need to temporarily pause AI development? What are the ethical risks of AI technology? What’s the weirdest AI-generated image or video you’ve seen? In this episode, Peter Prodromou, president of AI agency Boathouse Group, takes on the tough questions.
After more than two years of building and testing, Meta is releasing brand suitability controls and third-party verification for its feed environments.
Bob Evans Farms has been working with an AI tech startup since last year to help evaluate ad creative and campaign concepts through the lens of diversity and inclusion.
Generative AI isn’t just for creating unsettling art, chatting with robots or, uh, attempting to break up marriages. Adobe has plans to weave generative AI tools into its real-time customer data platform.
There’s no such thing as “compliance by obscurity,” says Sheila Colclasure, who serves as global chief digital responsibility and public policy officer at Kinesso, the mar tech unit within IPG.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Advantage+ didn’t come up during Meta’s Q4 earnings call on Wednesday, but it’s the ad product Chief Business Officer Marne Levine says she’s most excited about.
