Self-supervised learning is at the heart of generative AI, and it’s perfectly suited to address the signal loss we’re increasingly facing in digital advertising today.
Every week, we publish an original comic inspired by trends in the online advertising industry. These are the stories – and the puns – behind AdExchanger’s top 10 comics of the year.
In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products to cut down on hops. Plus: lessons from the year in data privacy.
Publisher frustrations with the algorithm-driven internet are boiling over – and the rise of generative AI-powered search, which rarely links to the stories it scrapes, will cause irreparable damage.
From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel talking points, you can count on these astute industry voices to drive the conversation.
Kepler Group, which launched Kepler Creative in October, wants to fix the disconnect between media and creative.
Since programmatic is all about advertisers looking for low-cost impressions, Likewise gets more revenue from direct deals that rely on its first-party audience data.
AI’s speed of innovation and deployment have raised concerns about risks and harm to people and businesses. Here are some tips for how to use it responsibly.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxxed Out Google will temporarily allow opt-outs for its search partner network, GSP, which serves ads for searches on non-Google sites, Adweek reports. Google is responding to a report last week by Adalytics, an ad tech auditing outfit. Adalytics demonstrated how Google advertisers […]
Pathlabs, which refers to itself as a “media execution partner,” takes care of the mundane tasks and daily minutiae an agency shouldn’t be worrying about, like vetting the tools it’s using or overseeing its DSP or DMP partners.
