Publisher frustrations with the algorithm-driven internet are boiling over – and the rise of generative AI-powered search, which rarely links to the stories it scrapes, will cause irreparable damage.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After-Hours FOMO When Google updates its search algorithm, as it did in November, the SEO world scrambles to reverse engineer the changes and discover which levers Google pulled in the background. Which is the context behind a recent discovery by SEO expert Joy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost The Plot The “Barbie” movie doesn’t premiere until next week, but is practically guaranteed to be a major hit, considering the deluge of prerelease energy and coverage. The marketing success (and excess) of “Barbie” is also a reminder of how studios in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SP-Oh, It’s On Call it supply-path optimization, transparency or premium publisher marketplaces. Whichever you choose, Digiday writes, it “amounts to disintermediation.” In recent years, DSPs have leapfrogged SSPs to establish direct connections with media companies. The marketers are interested in media, after all, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Residence Residential IP networks (Honeygain, EarnApp and Pawns.app, to name a few) are services that pay people for access to their IP, usually something like $25 to $75 per month, depending on how much data they share. It’s a useful service for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade Punches In 2016, The Trade Desk cracked open the DSP market by sticking with agencies. DSPs such as Turn and TubeMogul attempted to go brand-direct but were dropped by agencies and AppNexus, the top dog DSP at the time, refashioned itself as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. M&A&A&A&A Digital ad dealmaking is off to the races in 2022 like a sprinter who doesn’t realize it’s a marathon. On Tuesday, Human (née White Ops) raised $100 million from a new co-owner investment firm, and Integral Ad Science acquired the French startup […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. They See Me Rollin’ Uber tapped former Sizmek CEO and Amazon ad exec Mark Grether to lead its advertising business, Business Insider reports. Poaching Grether is a big deal for Uber as it stands up a global advertising strategy. Though Uber’s ad revenue isn’t […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. … GDPR? Are the privacy-focused changes for the release of Apple’s iOS 14 in September compatible with the GDPR? Not according to a coalition of European advertising and publisher trade organizations, including IAB Europe and News Media Europe. In a letter to […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, vice president of growth marketing at McAfee. Digital media is quickly evolving, but many brand websites are still catching up with the pace of innovations in outbound marketing. Sites are still overloaded with tags, aren’t […]
