mediamath

Three themes dominated our coverage this year: consolidation, transparency and measurement.

From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel talking points, you can count on these astute industry voices to drive the conversation.

Kepler Group, which launched Kepler Creative in October, wants to fix the disconnect between media and creative.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxxed Out Google will temporarily allow opt-outs for its search partner network, GSP, which serves ads for searches on non-Google sites, Adweek reports. Google is responding to a report last week by Adalytics, an ad tech auditing outfit. Adalytics demonstrated how Google advertisers […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Win Is A Win? Blue-chip accounts are coveted on Madison Ave, but it’s impossible to tell which clients are really the key wins for the agencies involved.  Winning the McDonald’s or Coca-Cola account comes with cachet and solid earned media, but the […]

During a quarter when many companies are playing Pin the Blame on the Macroenvironment, DoubleVerify’s Q3 revenue rose 28% to $144 million YOY.

Attention metrics are fast becoming a priority for advertisers, especially as a cookieless world looms large. But the technology requires more standardization before it can reach its full potential.

Why are publishers accepting this reality – in which The Trade Desk is now bidding below floors and, in many cases, bypassing the sell-side vendor ecosystem altogether with OpenPath – without batting an eyelash?

Infillion is finally unveiling its intentions for MediaMath after buying the company out of bankruptcy during an auction last month.

Infillion’s $22 million cash bid for MediaMath’s DSP and DMP assets was approved in a Delaware bankruptcy court.