Emry Downinghall

From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel talking points, you can count on these astute industry voices to drive the conversation.

It’s possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue.

In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart.

Whereas brands and DSPs are whittling down the number of supply paths they use to purchase ad inventory, publishers are financially incentivized to work with as many partners as possible. But there are changes afoot that could alter the economics for publishers.

Google Ad Manager (GAM) was out of commission for about three hours Thursday evening across web, app and video inventory. Any ad placement served through GAM, even ads monetized by a non-Google SSP, went dark, leading to lost revenue for publishers of all sizes at a time when they can least afford to lose out on revenue.

The Trade Desk’s OpenPath demonstrates supply path optimization (SPO) is moving from concept to reality. But what does it practically mean for publishers or yield teams tasked with driving business KPIs? The question is to whom SPO is important, writes Emry DowningHall, SVP of programmatic revenue and strategy at Unwind Media.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry DowningHall, vice president of advertising at Chegg. I receive a deluge of pitches from advertising networks, exchanges, supply-side platforms and every other ad tech acronym that aims to help publishers monetize their inventory. […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry Downinghall, general manager at StudyBreak Media. Most people who are plugged into header bidding agreed that it was only a matter of time before Google made its play, but I don’t think anyone […]