clean rooms

Every week, we publish an original comic inspired by trends in the online advertising industry. These are the stories – and the puns – behind AdExchanger’s top 10 comics of the year.

Ad measurement and attribution are in crisis – but maybe that’s a good thing says Andrew Covato, founder and managing director of measurement consultancy Growth by Science. “It’s time for change.”

On Amazon’s earnings call last week, CEO Andy Jassy said the company has “barely scraped the surface” of its advertising business potential. Generating $12 billion in ad revenue last quarter doesn’t seem like “barely” scratching the surface. But Jassy’s right – Amazon Ads is just getting started.

There’s a misguided desire to find a third-party cookie replacement with as little disruption as possible, and confusion reigns about data collaboration alternatives, their capabilities and the differences between them.

In the context of TV advertising, clean rooms offer privacy-compliant software that enables advertisers and publishers to match user-level data without actually sharing any personal information or raw data with one another. 

Amazon Web Services took another step in its development as a key ad tech integration hub on Wednesday, with the general launch of a product called Entity Resolution.

TV publishers and brands are paying extra careful attention to what their adversaries are up to. And one opportunity to get data about competitors comes with programmatic integrations.

Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new levels because of inventory fragmentation.

Data clean room startup Samooha wants to make it easier for marketers who don’t have a data science background to securely access and share data regardless of where it sits. Because the dirty secret about clean rooms is they can be rather difficult for nontechnical people to use.

On Tuesday, data collaboration and clean room platform Optable announced $20 million in Series A funding, with participation from Hearst Ventures, Brightspark Ventures, Desjardins Capital, Deloitte Ventures and asterX.