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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Panel Discussion Bad news for Nielsen: Another panel has entered the arena. Samba TV is teaming up with HyphaMetrics to launch a panel for measuring video viewership across linear, streaming and other digital formats, Ad Age reports. HyphaMetrics plans to use Samba TV’s […]

Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Interruption Amazon is finalizing details for Prime Video ads. Commercials come to Prime in the US on January 29, followed by the UK, Germany and Canada in February, Deadline reports. “Prime Video movies and TV shows will include limited advertisements,” reads […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Volatile Mosaic One week ago, AdExchanger Daily noted an update to Google Search rankings based on open hours where stores or local services plummet from search result pages when they’re closed. But it isn’t just local businesses or happening during open hours. Google […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch Party Advertisers and creators have dinged Netflix in the past for its lack of transparency into streaming ratings. Netflix answered critics this week with a surprise data dump – its first real viewership report. The report, which Netflix will release twice a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxxed Out Google will temporarily allow opt-outs for its search partner network, GSP, which serves ads for searches on non-Google sites, Adweek reports. Google is responding to a report last week by Adalytics, an ad tech auditing outfit. Adalytics demonstrated how Google advertisers […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite We already knew that Google shells out a heck of a lot for its default iOS search status – and now we know how much. Google pays Apple a 36% (!) cut of the total revenue it makes from searches conducted on […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. UGC Meets AI-GC, And It’s Awkward In September, Google announced what it calls a “helpful content update” – aka a search algorithm change to favor sites with superior user experiences.  One part of the update was that Google will target AI-generated content, particularly […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Making An Impression Starting early next year, Google AdSense publishers will see their payouts switch from a per click metric to per impression, the first change to its revenue sharing model in 20 years.  Paying per impression is the industry standard for how […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demand More Google has started its global rollout of Demand Gen, a machine-learning ad product launched in beta over the summer. Demand Gen is akin to Performance Max, Google’s most prominent machine learning-based ad product … which is a euphemistic way to say […]