good apple

From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel talking points, you can count on these astute industry voices to drive the conversation.

MediaMath failed to introduce essential product features demanded by trading desks, especially in view of an increasingly competitive DSP market.

It’s up to technology and media companies to decide whether AI will be an atomic bomb that annihilates countless jobs or if it will power the workforce’s next leap in productivity.

AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately. And industry players are increasingly using AI in their day-to-day work.

Pharma’s digital transformation has accelerated media spending on video across devices. And media buyers in the pharma space have ways to overcome the additional challenge of needing to adhere to numerous regulations, writes Kelly McAloon, Associate Media Director of Programmatic at Good Apple.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Sturino, VP of data and analytics, at Good Apple. The “death of the cookie” provides an opportunity for all brands to learn from pharmaceutical marketers and leverage new AI […]