Kepler Group Flexes Its New Creative Arm, Backed By Serious Data Muscle
Kepler Group, which launched Kepler Creative in October, wants to fix the disconnect between media and creative.
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How Ziff Davis And Black Enterprise Bring In Revenue With Commerce Content
To survive and stay relevant, publishers like Ziff Davis and Black Enterprise are creating commerce-related content.
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Industry Preview: Axios CEO Jim VandeHei On Media Post-Trump
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. Axios published its first article in January 2017, the same month Trump took office. Now Axios CEO and co-founder Jim VandeHei […]
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Comic: Media Buying 2020
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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PODCAST: AdExchanger TalksThe Operative Word, With CEO Lorne Brown
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ad management company Operative serves some of the world’s biggest media brands, including NBCUniversal, ABC, AT&T, Starz and Sky. This week on AdExchanger Talks, longtime CEO Lorne Brown describes the growth of his company, its 2016 merger with […]
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Comic: Merge Ahead
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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The New York Times Gets Cozy With Big Brands
The New York Times once worked with thousands of advertisers, but it’s now narrowed its focus to the top 100 global brands. “The business is shrinking in terms of the overall number of advertisers, as there are more places to do longtail advertising,” said Sebastian Tomich, global head of advertising and marketing solutions at The […]
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Nielsen’s Q2 Audience Benchmark Shows How Connected Devices Are Reshaping Media
The more things change, the more they stay the same. The old adage applies to the new media landscape, where sweeping technology changes have scattered US audiences across new devices but has also greatly increased the amount of content consumed per year. The average American adult watches 5 hours and 24 minutes per day of […]
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OPINION: The Sell SiderWhat Went Wrong For Mic
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Rob Gabel, founder and CEO at Tubular Labs. Digital-native publishers sailed against strong headwinds in 2018, as continual shifts in the business model forced budget cuts, downsizing, “pivots to video” and more hurdles to […]
