AI’s speed of innovation and deployment have raised concerns about risks and harm to people and businesses. Here are some tips for how to use it responsibly.
Data clean room startup Samooha wants to make it easier for marketers who don’t have a data science background to securely access and share data regardless of where it sits. Because the dirty secret about clean rooms is they can be rather difficult for nontechnical people to use.
If programmatic ad tech was a canary in the coal mine for how data privacy would affect the online advertising industry, then some of the canaries have escaped and are creating businesses to help coal mine operators do better.
Advertisers need to do their due diligence on potential clean room partners before working together, including (and especially) finding out how secure the platform is.
There are three key ways in which the industry can do a better job of selling customers on the value exchange they’ll see from sharing their data with brands, writes Scott McDonald, President and CEO of the Advertising Research Foundation.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Graham Mudd, Meta’s VP of product marketing for ads and business products, is leaving the company to start his own PET project – literally. Mudd, whose last day at Meta will be in early March, is working on launching a startup focused on building privacy-enhancing technologies.
First there were birds, and now there are PETs. On Monday, the IAB Tech Lab took the wraps off a new working group focused on developing standards and best practices for deploying PETs, or “privacy-enhancing technologies.” The first meeting is on March 4.
