Comic: Gen AI Pumpkin Carving Contest
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Anthropic
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Google AdSense Changes Publisher Payouts; The Costs (And Gains) Of Generative AI
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Making An Impression Starting early next year, Google AdSense publishers will see their payouts switch from a per click metric to per impression, the first change to its revenue sharing model in 20 years. Paying per impression is the industry standard for how […]
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The FTC’s Hunt For Nessie; Publishers Await The Return Of Meta Referral Traffic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nessie Lives The FTC is accusing Amazon of using Project Nessie, a secret algorithm, to fix prices in its favor and monopolize the retail market, Ars Technica reports. Amazon matched discount prices from rivals, spurring other retailers to slash their prices, too. This […]
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Phrasee Aims To Be In the Minority Of Generative AI Startups That Survive
Phrasee, a UK-based SaaS platform that uses generative AI to create, test and optimize content for large enterprise companies, has run experiments on its customers’ content for the past eight years to figure out what drives the best performance.