Last year, Mode started testing AppLovin’s mobile user acquisition platform, AppDiscovery, to determine which in-app events are most valuable and target new cost-conscious Android users.
Is it possible to get through an earnings call in 2023 without talking about AI? Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0, the latest version of its AI-based ad tech platform, which the company released last quarter. Axon uses predictive machine learning to target app-install ads to […]
Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, with a focus on (what else?) data privacy. “Everybody is thinking about how they can evolve in this new world,” David Mitby, Google’s senior director of product management for app ads, told AdExchanger.
Steve Webb, the former global head of Facebook’s Audience Network, has joined Unity Technologies as VP of revenue for ads under its Operate division. Webb’s first day was June 13 and he replaces Julie Shumaker, who was elevated to SVP of revenue for Unity’s Create division in October. (Unity, which went public in September 2020, […]
Airship has acquired app store optimization specialist Gummicube for an undisclosed sum. Combining Airship and Gummicube makes sense, says Airship CEO and President Brett Caine, because marketers want greater insight and control over the full app marketing funnel, from discovery and download through to monetizing and retaining users.
Ad tech companies are buying gaming companies, and gaming companies, like Zynga, are buying ad tech. In May, Zynga, maker of FarmVille and Words With Friends, spent $250 million to acquire in-app monetization platform Chartboost. But don’t call Zynga a “content fortress,” says Scott Koenigsberg, Zynga’s chief product officer.
Despite Apple’s ATT curveball, Zynga is having its best revenue and audience growth year since the company was founded in 2007. The social game developer, whose titles include Words With Friends and the FarmVille franchise, grew its advertising business 99% year-over-year in the third quarter to $134 million. Total quarterly revenue was $705 million, a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dor Birnboim, US VP, Strategic Partnerships, ironSource Attribution is a key part of successfully scaling and optimizing user acquisition campaigns for the highest quality users. But there is no one-size-fits-all […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dor Birnboim, VP of strategic partnerships at ironSource Aura. Whether it’s Uber trying to eliminate media waste or Deliveroo attempting to validate investment in a new channel, brands are rethinking […]
Snap is embracing direct response advertising with both arms. It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance advertisers on Snapchat can now optimize for installs directly from Lenses, implement […]
