Inuvo, a software company that uses a web crawler combined with machine learning to analyze online interactions and predict consumer intent, has been around the block – and it’s got an unlikely origin story.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV ads. But how much of a problem are they, really? Enough for Comcast-owned FreeWheel to unveil The Viewer Experience Lab at Cannes in partnership with research company MediaScience. The lab will test consumer responses to […]
There are certain privacy-related phrases companies use when they’re talking about their products that should make your antennae twitch. If you hear them, it’s a signal to ask questions.
Whenever the butterflies at Apple WebKit flap their wings, “Ad Tech Island” feels the aftershocks. Last week, a small change to Apple’s on-device tech to patrol third-party data collectors sent some mobile and online advertising practitioners into a tizzy over the loss of another sliver of data transparency. They also fret because Apple continues to […]
It’s a resolution of mine to start using the word “people” more often than the word “consumer.” People are more than just what they consume.
Independent performance agency Tinuiti is making a bigger push into social with the acquisition of growth marketing shop Ampush on Tuesday.
When it comes to privacy compliance, who you work with matters. Verification startup Neutronian just released a new score for ranking whether a company – and potential partner – has a kosher approach to privacy.
Transparency. Privacy. Signal Loss. Coming out of Programmatic IO New York, the full editorial team debriefs on the hottest topics driving ad tech conversations in 2022.
France’s data protection regulator, the CNIL, just hit Criteo with some not-so-très-bien news. The CNIL is planning to recommend a fine of $65 million against Criteo for alleged GDPR violations, the company announced in an SEC filing on Friday. The filing is very thin on detail. For example, it’s not even clear what practice or […]
Although Apple held off on dropping any ad tech industry-shaking privacy news at its Worldwide Developers Conference last week, it did publish documentation about the next version of SKAdNetwork – we’re up to 4.0 now – which includes a handful of new features that developers and mobile measurement providers have been asking for.
