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acquisition

Claritas Acquires Measurement Rival ArtsAI To Get In On The AI Boom

BY Hana Yoo// September 12th, 2023

Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities.
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- acquireweb
- Artsai
- Barometric
- Carlyle Group
- Chase Miller
- Claritas
- Erik Lundberg
- featured
- geoscape
- Horizon Media
- iHeartMedia
- MediaCom
- Mike Nazzaro
- nielsen
- Peloton
- personalization
- Progressive
- SXM
- T-Mobil
Mobile

Apple’s MAC Scramble And The Impact On Marketers

BY Kelly Liyakasa// June 12th, 2014

Apple caused a stir this week when news broke that the upcoming mobile operating system iOS 8 could deliver a blow to location-based trackers by scrambling the MAC (Media Access Control) address. Despite the name, the MAC address is not Apple-specific. Apple began restricting access to MAC addresses last September, when its release of iOS […]
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- acquireweb
- apple
- Jiwire
- MAC
- NinthDecimal
- Spotzot
Data

IP Targeting May Replace The Cookie, Says AcquireWeb

BY John Ebbert// May 22nd, 2013

AcquireWeb is not a new, bootstrapped startup – but it could be labeled an evolved one with a new home in display advertising. CEO Al Gadbut describes his 27-person company, launched in 2001, as “a marketing data technology company focusing on customer identity integration within the digital space.” When the Foster City, California-based company started out, […]
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