inflation

Although inflation affects everyone, the degree to which it impacts people is “very personal,” says Courtney Hilbert, senior director of analytics at Merkle. Understanding which customers are most negatively impacted by inflation (as opposed to moderately impacted or merely annoyed) should inform a brand’s communication strategy. By the fall of 2021, the question of how […]

Advertisers are shifting their holiday campaign strategies this Black Friday and Cyber Week, moving down the funnel in response to economic headwinds. And so we asked the experts: How are inflationary and recessionary worries impacting media plans around Black Friday and Cyber Week?