This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. Google’s Dan Taylor weighs in on the debate.
On Wednesday – less than two months after going to town on the Google Video Partners program – Adalytics published what it says is direct evidence of personalized ads being served against kids content on YouTube in a follow-up to its bombshell report last week alleging the same.
The second round of ad fraud (and worse) alleged by Adalytics on the part of Google/YouTube provides yet another definitive example of the problem with mega walled gardens.
TV advertising is complicated enough without also having to worry about child-focused privacy regulations. But buyers and sellers need to consider the nuances when it comes to reaching and engaging children, including content relevancy and ad messaging strategies that differ depending on age.
