In early March, Sperry released its first sonic logo. The boat shoe and accessories brand worked with audio research and analytics platform Veritonic to perform creative testing on six possible sonic logo variations before settling on its final choice.
AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately. And industry players are increasingly using AI in their day-to-day work.
Pet food brand Nestlé Purina is using a combination of behavior data and survey data to peek into the lower funnel and get a feel for whether a lift in awareness translates to a potential lift in sales.
With the looming threat of privacy crackdowns across the globe – and big platform changes coming – contextual advertising is starting to look pretty good again. And not just on the open web – on TV, too. On Wednesday, Precise TV, a kid-safe contextual advertising platform for YouTube, announced a partnership with video data platform […]
As Johnson & Johnson’s senior manager for shopper marketing, Kris Cevasco spends most of her day figuring out how to get people to buy more stuff from grocery stores. But ensuring that her efforts result in a mutually beneficial arrangement is a lot harder than it sounds. Retailers are looking for ways to bring in […]
When CEO Alicia Navarro started Skimlinks 10 years ago, affiliate marketing was a transactional game. Drive the last click before a sale, scoop up the credit. But that scenario didn’t reflect that content producers tend to bring value higher up the funnel. “Affiliate is very good at rewarding and incentivizing last-click behavior,” she said. “But […]
Dilip Venkatachari is CEO and co-founder of Compass Labs, a real-time targeting technology company. AdExchanger.com: Please share some background on you. And, where did the idea for Compass Labs come from? Prior to co-founding Compass Labs, I led Google’s mobile monetization business and had responsibility for all of PayPal’s risk and fraud management, card and […]
