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artificial intelligence

Trebel AI Is Using AI-Generated Playlists As a Targeting Signal

BY Hana Yoo// May 2nd, 2023

Trebel Music has released a ChatGPT-powered product called Trebel AI, which instantly generates personalized playlists in response to natural language queries. Advertisers on Trebel AI can target users in the moment based on their intent.
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- ad targeting
- ad-supported media
- ai
- amazon
- ChatGPT
- Christopher Burch
- Citi
- coca-cola
- Connecticut Innovations
- CPG
- featured
- Gary Mekikian
- Maluma
- Memo Ochoa
- Merlin
- MNC Group
- music industry
- Musica
- OXO
- P&G
- personalization
- piracy
- Sony Music
- TelevisaUnivision
- The Home Depot
- Trebel AI
- Trebel Music
- Universal Music Group
- warner music group
- youtube
Data

DMP Audigent Tests A New ID As It Aims To Face The Cookieless Future

BY Anthony Vargas// January 26th, 2022

With third-party cookies on the road to nowhere, data management platform Audigent has been working to develop its own cookieless identifier, which it’s calling the Hadron ID. Audigent hopes the new identifier will keep the company competitive in a world where DMPs are being supplanted by customer data platforms.
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- Audigent
- Freestar
- hadron id
- mediamath
- prebid
- the media grid
- Uproxx
- warner music group
- WMG
- WMX