Overheard At The Prebid Summit
What happens when you get a bunch of smart, technical, pissed off publishers and SSPs in one room? Here are some of the spicier things AdExchanger overheard at the inaugural Prebid Summit.
Topic
Identity
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OPINION: Data-Driven ThinkingAn Overview Of Post-Cookie Collaboration Tools – And Their Shortcomings
There’s a misguided desire to find a third-party cookie replacement with as little disruption as possible, and confusion reigns about data collaboration alternatives, their capabilities and the differences between them.
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OPINION: Data-Driven ThinkingClean Rooms Aren’t Always The Solution To Your Data Privacy Problems
While clean rooms do offer significant value in today’s privacy-first world of data, they are not the be-all and end-all for brands seeking controlled and reliable means of data collaboration.
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With Cookies Going Kaput, Axel Springer Embraces Contextual Video
Axel Springer announced a multiyear partnership with video monetization platform Connatix to create new contextual video ad inventory on certain sites.
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Claritas Acquires Measurement Rival ArtsAI To Get In On The AI Boom
Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities.
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Google’s Dan Taylor Responds To Calls For More Transparency Amid The Adalytics Brouhaha
This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. Google’s Dan Taylor weighs in on the debate.
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Comic: Cookies n' Chrome
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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OPINION: On TV & VideoHow Data Clean Rooms Are Helping Deliver On The Promise Of Advanced TV Advertising
In the context of TV advertising, clean rooms offer privacy-compliant software that enables advertisers and publishers to match user-level data without actually sharing any personal information or raw data with one another.
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Resy’s CMO On Why Curated Content Has A Seat At The Table
Search behavior is one of the main ingredients in Resy’s personalization strategy. The Amex-owned restaurant reservation platform uses search intent to inform its content and better understand what motivates users to book tables.
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Comic: Contextual Advertising
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Must Read
Alphonso Shareholders Win Their Suit Against LG Electronics Over Corporate Board Drama
After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit against LG Electronics.
Bye-Bye Sizmek! Amazon Advances Flashtalking And Smartly As Alternatives In Advance Of The Shutdown
According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server.
2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads
Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.
AdExchanger’s Top 3 Connected TV Newsletter Issues Of 2023
This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.
M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity
Who got bought in 2023, and who did the buying? Here’s a non-exhaustive list of some of the most notable ad tech M&A activity from this past year (with a few media and agency deals tossed in for good measure).
Snowflake Acquires Data Clean Room Startup Samooha
Snowflake has acquired Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists.