A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Comic: The Buck Has To Stop Somewhere
By Kevvo
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Alphonso Shareholders Win Their Suit Against LG Electronics Over Corporate Board Drama
After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit against LG Electronics.
Bye-Bye Sizmek! Amazon Advances Flashtalking And Smartly As Alternatives In Advance Of The Shutdown
According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server.
2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads
Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.
AdExchanger’s Top 3 Connected TV Newsletter Issues Of 2023
This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.
M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity
Who got bought in 2023, and who did the buying? Here’s a non-exhaustive list of some of the most notable ad tech M&A activity from this past year (with a few media and agency deals tossed in for good measure).
Snowflake Acquires Data Clean Room Startup Samooha
Snowflake has acquired Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists.
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PODCAST: The Big StoryThe Big Story: The Cookieless Expanse Ahead
The end of third-party cookies is upon us, and independent ad tech is diverging on the best approach for cookieless targeting. Meanwhile, agencies and marketers are zooming out from programmatic to a bigger picture that’s focused on first-party data.
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And So Begins The Beginning Of The End Of Third-Party Cookies In Chrome
Instead of opining seriously on what the end of third-party cookies in Chrome means for advertisers or spilling yet more ink deliberating on the cookieless future, let’s get goofy.
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Bye-Bye Sizmek! Amazon Advances Flashtalking And Smartly As Alternatives In Advance Of The Shutdown
According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server.
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Future Predicts In-House Measurement Will Spur More US Ad Spend
Future is expanding its in-house measurement stack to entice more spend from existing clients and get more US brands to advertise across its portfolio.
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How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule?
Contextual targeting today is way more advanced than what was available a decade ago. So, what could the FTC’s COPPA Rule proposal mean for contextual advertising to kids?