OPINION: Data-Driven Thinking
The Attention Dichotomy: How To Distinguish Good Attention From Bad
Advertisers’ attempts to engage consumers could end up leaving them cold. After all, not all attention is created equal.
Topic
Platforms
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Filling The Black Friday Sales Funnel; Traffic-Starved News Pubs Run To Reddit
Lowering efficiency in exchange for volume can build up a funnel of potential customers who are retargeted with deals on Black Friday.
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TikTok’s Pay-To-Play Problem Is That It Isn’t; Brands Relearn Buy One, Get One
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Organic Farming TikTok has had the same two business priorities for years. One, to develop an ecommerce marketplace on the app and, two, to create a conversion-based ad platform akin to Google, Amazon or Meta. TikTok has struggled mightily on both fronts. Its […]
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OPINION: Data-Driven ThinkingSocial Commerce Is Trending, But Brands Have To Get Serious About Driving Purchases
Researchers at Insider Intelligence estimate social commerce will become a $100 billion market by 2025, up from $67 billion this year. The question is how to win in this fast-moving landscape.
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Started Slow But Getting FAST; None Of Your Business Is Back To Business
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Think FAST Free ad-supported TV (FAST) is more than just traditional TV streamed over the internet. From a marketing perspective, FAST is a complement to both TV and streaming, says Scott Reich, SVP of programming at Paramount-owned Pluto TV, speaking at Paramount Advertising’s […]
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Mirror Digital Reflects On Must-Haves For Good Multicultural Marketing
Mirror Digital, which launched as an ad network in 2012, has evolved into an aggregator of culturally relevant online content made for diverse audiences.
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23andMe Wants To Make CTV Part Of Its DNA
23andMe’s holiday campaign is its first real foray into CTV, which the company plans to make a key channel in its post-cookie marketing mix.
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Content Niches Are Prime Real Estate For New Media Companies
Estate Media hopes to hook viewers with content featuring influencers in the real estate industry who have a strong online following but lack the scale or resources to produce profitable content on their own.
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Google Spills More Secrets; The Unblockables
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Share Tactics Another secret Google revenue-sharing deal was revealed during antitrust testimony. Google head of global partnerships Don Harrison disclosed during the Epic Games vs. Google trial that the standard 15% fee doesn’t apply to Spotify. Spotify only pays Google 4% of subscription […]
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Video Maker Munch Noshes On $7.2 Million In Seed Funding
Munch, a startup that uses AI to turn long-form video content into short-form video clips for social media, announced $7.2 million in seed funding on Tuesday.
Must Read
Alphonso Shareholders Win Their Suit Against LG Electronics Over Corporate Board Drama
After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit against LG Electronics.
Bye-Bye Sizmek! Amazon Advances Flashtalking And Smartly As Alternatives In Advance Of The Shutdown
According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server.
2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads
Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.
AdExchanger’s Top 3 Connected TV Newsletter Issues Of 2023
This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.
M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity
Who got bought in 2023, and who did the buying? Here’s a non-exhaustive list of some of the most notable ad tech M&A activity from this past year (with a few media and agency deals tossed in for good measure).
Snowflake Acquires Data Clean Room Startup Samooha
Snowflake has acquired Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists.