commerce Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Fri, 05 Jan 2024 21:59:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png commerce Archives | AdExchanger 32 32 The Big Story: The Cookieless Expanse Ahead https://www.adexchanger.com/the-big-story/the-big-story-the-cookieless-expanse-ahead/ https://www.adexchanger.com/the-big-story/the-big-story-the-cookieless-expanse-ahead/#respond Fri, 05 Jan 2024 05:45:52 +0000 https://www.adexchanger.com/?p=392425 The end of third-party cookies is upon us, and independent ad tech is diverging on the best approach for cookieless targeting. Meanwhile, agencies and marketers are zooming out from programmatic to a bigger picture that’s focused on first-party data.

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]]> https://www.adexchanger.com/the-big-story/the-big-story-the-cookieless-expanse-ahead/feed/ 0 Why The Big Will Only Get Bigger In New Retail https://www.adexchanger.com/commerce/why-the-big-will-only-get-bigger-in-new-retail/ Mon, 18 Dec 2023 06:07:05 +0000 https://www.adexchanger.com/?p=391472 Over the past couple of years, thousands of retail industry trends have been flying around like loose threads. But, through it all, one fact stands above all other mere trends: to the biggest go the spoils. And by biggest, I mean the very, very biggest. Macy’s may seem like a giant. It owns the flagship […]

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]]> The Web Is Reanimating Its Affiliate Networks https://www.adexchanger.com/marketers/the-web-is-reanimating-its-affiliate-networks/ Thu, 07 Dec 2023 06:07:40 +0000 https://www.adexchanger.com/?p=391001 Hey, Readers. Welcome to the AdExchanger Commerce weekly. Today, we examine a microcosm of the affiliate marketing and ecommerce business in the form of CNN Underscored, the news company’s product-selling site and content marketing unit. If you think your Q4 is busy, just imagine operating a gift guide and shopping recommendation site right now. “This […]

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]]> ’Tis The Season For Meta’s Ad Platform Glitches https://www.adexchanger.com/commerce/tis-the-season-for-metas-ad-platform-glitches/ Thu, 09 Nov 2023 06:47:20 +0000 https://www.adexchanger.com/?p=389112 For many, the holidays start with the post-Thanksgiving shopping weekend. Before then, Christmas music in a store is premature; afterward, it’s expected. For me, holiday traditions begin in late October, when the Meta ad platform goes haywire. Q4 is off to a particularly rough start, said Rok Hladnik, managing partner of the social and ecommerce […]

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]]> Criteo Is Finally Not A Retargeting Company Anymore https://www.adexchanger.com/marketers/criteo-is-finally-not-a-retargeting-company-anymore/ Thu, 02 Nov 2023 21:29:45 +0000 https://www.adexchanger.com/?p=388588 A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for Criteo, CEO Megan Clarken told investors during the company’s earnings call on Thursday. Criteo’s net profit ticked up a smidge – from $6.5 million in Q3 2022 to $6.6 million last […]

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]]> Omnicom Plants Its Flag In Commerce Media With An $835 Million Deal For Flywheel Digital https://www.adexchanger.com/commerce/omnicom-plants-its-flag-in-commerce-media-with-an-835-million-deal-for-flywheel-digital/ Mon, 30 Oct 2023 19:08:25 +0000 https://www.adexchanger.com/?p=388318 The holdcos really want to cash in on the retail and commerce media trend. On Monday, Omnicom entered the ecommerce marketplace services space in a big way with an $835 million deal to buy Flywheel Digital. Founded in 2014, Flywheel was one of the first players in the now-crowded category of Amazon ad agency specialists. […]

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]]> The Big Story: Simmering Frustrations In Publisher Land https://www.adexchanger.com/the-big-story/the-big-story-simmering-frustrations-in-publisher-land/ Thu, 26 Oct 2023 14:30:21 +0000 https://www.adexchanger.com/?p=388035 The impact of tech on monetization – from SPO sustainability initiatives to the looming end of the cookie and the challenges of implementing its replacements – has publishers feeling jaded. Plus, for retail media fans: inside the Pantry Wars.

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]]> How NCSolutions Went From Pulling Info From Store Receipts To Cloud Shopper Data Seller https://www.adexchanger.com/commerce/how-ncsolutions-went-from-pulling-info-from-store-receipts-to-cloud-shopper-data-seller/ Mon, 23 Oct 2023 17:56:50 +0000 https://www.adexchanger.com/?p=387748 NCSolutions, leader of the old guard of shopper marketing data suppliers, has revamped its go-to market model. It culminated this year with a new clean room data product, Insights Stream, which takes the company’s in-store shopping receipts data to where advertisers are using data nowadays. Which is to say, the cloud. Jeff Doherty, chief operating […]

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]]> DTC Grocery Brands Thrive On Social, But Can They Win In Retail? https://www.adexchanger.com/commerce/dtc-grocery-brands-thrive-on-social-but-can-they-win-in-retail/ Mon, 23 Oct 2023 05:56:05 +0000 https://www.adexchanger.com/?p=387655 Hey readers! Welcome to the AdExchanger Commerce newsletter. I’m senior editor James Hercher, and this week we examine a few new-age food and drink companies as they make the jump from DTC brands to retail product sellers. DTC brands bring sharpened audiences and keyword targeting to search-based grocery platforms. But can they beat the CPG […]

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]]> The Big Story: The Sorta SSP https://www.adexchanger.com/the-big-story/the-big-story-the-sorta-ssp/ Fri, 20 Oct 2023 15:25:42 +0000 https://www.adexchanger.com/?p=387582 Yahoo Backstage, a sorta SSP, is emblematic of a­n SPO trend that hops over either DSPs or SSPs. Plus: a primer on the ecommerce ad metrics and tools changing how marketers buy digitally, from ACOS to TROAS to cost capping.

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