removing third-party cookies Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Fri, 22 Dec 2023 13:31:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png removing third-party cookies Archives | AdExchanger 32 32 Comic: New Year, New You https://www.adexchanger.com/comic-strip/comic-new-year-new-you/ https://www.adexchanger.com/comic-strip/comic-new-year-new-you/#respond Fri, 05 Jan 2024 05:15:43 +0000 https://www.adexchanger.com/?p=392012 Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

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]]> https://www.adexchanger.com/comic-strip/comic-new-year-new-you/feed/ 0 Does The Privacy Sandbox Have An Awareness Problem? https://www.adexchanger.com/data-privacy-roundup/does-the-privacy-sandbox-have-an-awareness-problem/ Mon, 02 Oct 2023 05:00:27 +0000 https://www.adexchanger.com/?p=386283 At Programmatic IO in New York earlier this week, as I left a session to grab some lunch, a smiling young man handed me a little survey card and a pen. (I can say “young man” because I’m old.) Anyway, I looked down at the card and saw the Privacy Sandbox logo at the top. […]

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]]> Comic: Kiddie Cookie Pool https://www.adexchanger.com/comic-strip/comic-kiddie-cookie-pool/ Fri, 08 Sep 2023 04:15:10 +0000 https://www.adexchanger.com/?p=384309 A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

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]]> The Chrome Privacy Sandbox APIs Are Fully Available – But How Will Users React? https://www.adexchanger.com/data-privacy/the-chrome-privacy-sandbox-is-fully-available-but-how-will-users-react/ Thu, 07 Sep 2023 16:00:37 +0000 https://www.adexchanger.com/?p=384443 Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced that the targeting and measurement APIs in the Chrome Privacy Sandbox are generally available for the majority of Chrome users. Google has been ramping up availability of its APIs since July. The APIs will roll […]

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]]> Comic: Banished https://www.adexchanger.com/comic-strip/comic-banished/ Fri, 17 Mar 2023 04:15:43 +0000 https://www.adexchanger.com/?p=367691 A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

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]]> Sticking Your Head In The Sand Doesn’t Count As A Data Privacy Strategy https://www.adexchanger.com/data-privacy-roundup/sticking-your-head-in-the-sand-doesnt-count-as-a-data-privacy-strategy/ Mon, 27 Feb 2023 06:00:58 +0000 https://www.adexchanger.com/?p=366038 How do people in the industry really feel about privacy? Last month, I heard an interesting anecdote while I was interviewing Timur Yarnall, CEO and co-founder of data verification startup Neutronian. While we were chatting (about the company’s new score for ranking publishers based on their approach to privacy), he told me about a meeting […]

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]]> Cookies Are Behind Us. Probabilistic Data Is Ahead https://www.adexchanger.com/data-driven-thinking/cookies-are-behind-us-probabilistic-data-is-ahead/ Mon, 27 Feb 2023 05:35:07 +0000 https://www.adexchanger.com/?p=366178 Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most important topics in the ad industry today. We’re talking about some of the most disruptive changes to digital media in the past 15 years – changes […]

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]]> Marketing To The Military Calls For Authenticity https://www.adexchanger.com/adexchanger-talks/marketing-to-the-military-calls-for-authenticity/ Tue, 17 Jan 2023 11:00:38 +0000 https://www.adexchanger.com/?p=349054 Roughly one-third of the US population has a direct connection to the military, including active-duty service members, veterans and their families. That’s around 133 million people. “It really is a staggering number,” says Mark Harper, an Air Force veteran and GM of military and defense at Recurrent Ventures, where he’s responsible for editorial and business operations […]

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]]> AdExchanger’s Most Popular Comics Of 2022 https://www.adexchanger.com/comic-strip/adexchangers-most-popular-comics-of-2022/ Tue, 27 Dec 2022 11:00:38 +0000 https://www.adexchanger.com/?p=340462 AdExchanger doesn’t just cover the news. We amuse ourselves (and hopefully also our readers) with weekly comics inspired by a combination of what’s happening in the industry and, admittedly, nerdy wordplay that makes us chuckle. Each of our most popular comics of 2022 is tied to key developments that went down in the world of […]

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]]> Speaking Truth To Power, With The Markup’s CEO Nabiha Syed https://www.adexchanger.com/adexchanger-talks/speaking-truth-to-power-with-the-markups-ceo-nabiha-syed/ Tue, 16 Aug 2022 10:00:15 +0000 https://www.adexchanger.com/?p=248824 “Big Tech Is Watching You. We’re Watching Big Tech.” That’s The Markup’s slogan. The Markup is a nonprofit news organization founded in 2018 and launched in early 2020, just a couple of weeks before the pandemic began. It runs in-depth, data-driven investigations that reveal the various ways in which technology is reshaping society, with a […]

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