Instead of opining seriously on what the end of third-party cookies in Chrome means for advertisers or spilling yet more ink deliberating on the cookieless future, let’s get goofy.
The deification of data clean rooms, the need for privacy compliance and this year’s generative AI explosion were just a few of the trends pushing businesses away from owning and maintaining their own servers and toward cloud-based tech infrastructure.
By this time next year, advertisers will need to have already put their post-cookie campaign strategies in place. Did advertisers and ad tech companies use the extra time they had thanks to multiple deadline delays wisely or did they procrastinate?
It isn’t fair to summarize a report that spans 125 pages and took three years to complete into a few brash words. But the ANA is coming for your ad tech margin.
GroupM and Magna release their global year-end industry growth forecasts, sharing their 2024 outlook for CTV, retail media and the advertising industry overall.
Adalytics published a new transparency report digging into the GSP, a largely unknown and completely nontransparent search ad network.
Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries.
There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and there’s no point trying to become another omnichannel DSP for everything. That isn’t true, mind you.
Last quarter, The Trade Desk reported revenue growth of 25% YOY at $493 million and profit up from $16 million in Q3 2022 to $39 million this year. But the good topline results were washed out as investors reacted to The Trade Desk’s pessimistic guidance for Q4.
With last year’s lingering slide in ad spend, PubMatic sees itself playing the long game by innovating in CTV and retail media, leaning into the SPO trend and adopting cookieless tech.
