melinda han williams Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Fri, 05 Jan 2024 05:45:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png melinda han williams Archives | AdExchanger 32 32 How Self-Supervised Learning In AI Can Reduce Reliance On User Data https://www.adexchanger.com/data-driven-thinking/how-self-supervised-learning-in-ai-can-reduce-reliance-on-user-data/ https://www.adexchanger.com/data-driven-thinking/how-self-supervised-learning-in-ai-can-reduce-reliance-on-user-data/#respond Fri, 05 Jan 2024 05:35:19 +0000 https://www.adexchanger.com/?p=392466 The “P” in “ChatGPT” is perfect for cookieless targeting. Here “P” stands for pre-trained. It’s an aspect of the latest generation of AI models that deserves a closer look from programmatic advertisers and agencies, along with the concept that powers it: self-supervised learning.  Self-supervised learning is at the heart of generative AI, and it’s perfectly […]

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]]> https://www.adexchanger.com/data-driven-thinking/how-self-supervised-learning-in-ai-can-reduce-reliance-on-user-data/feed/ 0 Leaving Cookies Behind, With Dstillery’s Chief Data Scientist Melinda Han Williams https://www.adexchanger.com/adexchanger-talks/leaving-cookies-behind-with-dstillerys-chief-data-scientist-melinda-han-williams/ Tue, 08 Mar 2022 11:00:04 +0000 https://www.adexchanger.com/?p=188437 Every time Melinda Han Williams, chief data scientist at Dstillery, hears someone in the ad industry talk about a “data clean room,” she has to chuckle. Before joining Dstillery in 2013, Williams was a physicist studying “electronic transport in nanostructured graphene devices.” (Tune in to find out what that is.) This involved donning a one-piece […]

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]]> What’s AI’s Role In A Privacy-Centric Ad Landscape? https://www.adexchanger.com/data-driven-thinking/whats-ais-role-in-a-privacy-centric-ad-landscape/ Tue, 12 Oct 2021 04:05:19 +0000 https://www.adexchanger.com/?p=176313 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melinda Han Williams, Chief Data Scientist, Dstillery.  Google’s announcement that its “data-driven attribution” – that its machine-learning-driven attribution modeling will be the default attribution method in Google Ads – took […]

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]]> Google’s Latest Announcement Confirms Cookie Deprecation Is A Chance To Kick The Identifier Addiction, Not Replace It https://www.adexchanger.com/data-driven-thinking/googles-latest-announcement-confirms-cookie-deprecation-is-a-chance-to-kick-the-identifier-addiction-not-replace-it/ Mon, 08 Mar 2021 05:55:00 +0000 https://www.adexchanger.com/?p=154680 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Melinda Han Williams, Chief Data Scientist at Dstillery. There’s been a great deal of hand-wringing over the future of identity in digital advertising. Google Chrome’s plan to retire third-party cookies […]

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