sensitive data

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

When the FTC started cracking down on digital health companies last year, many of Freshpaint’s customers, which include health systems, hospitals and health care marketers, were at a loss about how to continue marketing.

Putting aside the bureaucracy of it all, what do ad tech companies need to know about the risk assessment rules being established by the California Privacy Protection Agency?

U.S. state privacy laws are multiplying at a dizzying rate. Here are the key points to know for the collection and processing of sensitive information for the rest of 2023.

Legal drama alert: The Federal Trade Commission refiled its privacy complaint against Kochava earlier this week. The case is under a temporary seal, so details are thin on the ground (for now).