Ad measurement and attribution are in crisis – but maybe that’s a good thing says Andrew Covato, founder and managing director of measurement consultancy Growth by Science. “It’s time for change.”
To make sense of changes to mobile campaign reporting, marketers need to understand postbacks – the most essential element of mobile attribution.
To get the most out of SKAN 4 and prepare for future advancements, advertisers should focus on these four areas.
Less than two weeks after finally ramping up its adoption of SKAdNetwork 4, Meta is rolling back to version 3 following a bug in Apple’s system that messed with conversion values.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black And Blue Twitter has removed blue checkmarks from legacy verified accounts as promised, as in accounts that don’t subscribe to the new $8-per-month Twitter Blue program. The rollout has, of course, been a botched job. Some celeb accounts, including Lebron James, Stephen […]
