Let’s make 2024 the year of data privacy as a differentiator. But let’s also make it happen way faster than the “year of mobile.” (That took, like, a decade.)
When the FTC started cracking down on digital health companies last year, many of Freshpaint’s customers, which include health systems, hospitals and health care marketers, were at a loss about how to continue marketing.
What do data privacy and protection have in common with prostate health? More than you’d think. Prevention is the best cure.
Meet the Privacy Implementation & Accountability Task Force, a new joint effort by the IAB and IAB Tech Lab to develop standards and best practices that strike the tricky balance between consumer privacy and preserving addressability.
Even companies that make good-faith efforts to comply with data protection laws can unwittingly end up with front-row seats to the privacy theater.
Data privacy law is becoming more technically complex, and enforcers are getting increasingly savvy about how online tracking technology works. That’s why being a privacy lawyer today means diving into the technical details, says Daniel Rosenzweig, a senior associate at Norton Rose Fulbright.
There are certain privacy-related phrases companies use when they’re talking about their products that should make your antennae twitch. If you hear them, it’s a signal to ask questions.
There’s no such thing as “compliance by obscurity,” says Sheila Colclasure, who serves as global chief digital responsibility and public policy officer at Kinesso, the mar tech unit within IPG.
Bringing data ethics into the marketing department is good for an org’s bottom line, says Jamie Barnard, Unilever’s former general counsel focused on global marketing, and now the CEO of a new privacy compliance startup called (natch) Compliant.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Relay Interference Mobile carriers hate Apple iCloud Private Relay, an iOS 15 feature that encrypts location data, IP addresses and Safari traffic so that no companies, including Apple, can track web usage. In Europe, four carriers – T-Mobile, Orange, Vodafone and Telefónica – are […]
