How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule?
Contextual targeting today is way more advanced than what was available a decade ago. So, what could the FTC’s COPPA Rule proposal mean for contextual advertising to kids?
Contextual targeting today is way more advanced than what was available a decade ago. So, what could the FTC’s COPPA Rule proposal mean for contextual advertising to kids?
If you didn’t celebrate Data Privacy Day this year, the California attorney general did for you – by sending a series of warning letters to mobile apps over alleged violations of the California Consumer Privacy Act.
In September, the California Privacy Protection Agency made a call for feedback on new and outstanding issues not addressed by existing implementation regulations for CCPA, and the comments are in. One of the most hotly debated issues had to do with consent interfaces.
As the CPRA tightens CCPA’s restrictions, are companies that process data for online behavioral advertising still considered “service providers” based on the CPRA’s new definition and parameters? Richard Eisert, partner and co-chair of advertising, and Zachary Klein, associate, both at Davis+Gilbert, dig in.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. The ad tech ecosystem in the United States is largely based on the […]