Lack of measurement has long deterred brands from investing heavily in podcasts. Apple, which has dominated podcast listening in the United States for years, has a history of obscuring how many people actually heard an ad after downloading a podcast episode through its player. That left brand advertisers to negotiate for CPMs without knowing […]
Google is building out its programmatic audio infrastructure. On Thursday, the ad giant launched in beta a bunch of new offerings in Ad Manager and DV360 for programmatic audio buyers and sellers. This is the first time Google is providing programmatic sales capabilities for audio publishers in Ad Manager. “We’ve seen growing interest from our […]
After experiencing a slowdown in Q1, ad spend began to rebound at Spotify in June as some markets exited pandemic lockdowns, the company said Wednesday on its Q2 earnings call. Ad spend in April and May were down 25% before inching up to a 10% decline in June. For the quarter, ad-supported revenue increased 11% […]
The dent COVID-19 put in podcast advertising hasn’t stopped the market from growing. Revenues in the podcast advertising market are projected to grow 14.7% year over year to nearly $1 billion in 2020, according to the IAB and PricewaterhouseCooper’s full year podcast ad revenue study, released Monday. IAB surveyed 19 podcast publishers and ad networks […]
Consolidation has opened up better measurement solutions in podcasting – and big brands are jumping in. On Wednesday, Omnicom said it will invest $20 million upfront into podcasts on Spotify in the second half of 2020, The Wall Street Journal first reported. The deal also gives Omnicom access to exclusive and original content globally and […]
Amobee said Tuesday it will integrate with the programmatic audio exchange Triton Digital, which aggregates supply across digital audio publishers, broadcast radio station streams and podcasts. Amobee currently accesses digital audio supply from Pandora and Rubicon Project. But it’s the last major DSP to integrate with Triton, which already works with 30 DSPs. “Online audio […]
The podcast industry has been on a crazy ride for the past month and a half. As people spend more time at home, listeners are still gravitating toward their favorite programs, but they’re engaging at different times of day and through home devices such as smart speakers. In the initial days of the pandemic, podcast […]
It’s been just a year since Spotify entered the podcasting market, and consumption is already growing like gangbusters. Podcast hours streamed on the platform grew 200% year over year, and more than 16% of Spotify monthly active users (MAUs) engage with podcasts, the company said in its Q4 2019 earnings report on Wednesday. Spotify also […]
Measurement has been the bane of the podcast industry’s existence, as advertisers have had to rely on a faulty download metric as the best proxy for a listener hearing their ad. That’s about to change – at least, on Spotify. The audio streaming giant will start dynamically inserting audio ads into podcast streams on its […]
Background music in stores is often heard but rarely listened to. But perhaps that will change with more precise messaging. In that spirit, Vibenomics, whose software curates and sells ads against custom in-store radio stations, will enable targeted messaging via a partnering with Triton Digital’s programmatic audio marketplace. Vibenomics’ digital radio stations operate in 4,000 […]
