interactive audio ads Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Mon, 08 Jan 2024 21:43:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png interactive audio ads Archives | AdExchanger 32 32 Triton Digital, Amazon Publisher Services Team Up On Interactive Audio Ads https://www.adexchanger.com/audio/triton-digital-amazon-publisher-services-team-up-on-interactive-audio-ads/ https://www.adexchanger.com/audio/triton-digital-amazon-publisher-services-team-up-on-interactive-audio-ads/#respond Mon, 08 Jan 2024 16:00:20 +0000 https://www.adexchanger.com/?p=392699 Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP on streaming audio. Publishers in the Triton marketplace can opt into running the ads by ticking a box, said John Rosso, president and CEO of […]

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]]> https://www.adexchanger.com/audio/triton-digital-amazon-publisher-services-team-up-on-interactive-audio-ads/feed/ 0 2021 Will Be The Year Of Audio Advertising Innovation https://www.adexchanger.com/data-driven-thinking/2021-will-be-the-year-of-audio-advertising-innovation/ https://www.adexchanger.com/data-driven-thinking/2021-will-be-the-year-of-audio-advertising-innovation/#comments Thu, 07 Jan 2021 05:35:49 +0000 https://www.adexchanger.com/?p=147832 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Zack Zalon, CEO and co-founder of Super Hi-Fi. Audio advertising is stuck in a time warp. There have been no meaningful changes to speak of over the past ten years. In […]

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]]> https://www.adexchanger.com/data-driven-thinking/2021-will-be-the-year-of-audio-advertising-innovation/feed/ 4 XAPPmedia CMO: Audio Doesn’t Have The Viewability Problem Of Display https://www.adexchanger.com/digital-audio-radio/xappmedia-cmo-audio-doesnt-have-the-viewability-problem-of-display/ Thu, 14 May 2015 13:30:29 +0000 https://adexchanger.com/?p=100846 Interactive audio ad firm XAPPmedia closed a $3.8 million round of Series A-1 funding on Thursday, which it will use to crank up its offerings for Internet radio publishers. With its latest funding, XAPPmedia will add staff and develop new interactive capabilities, many of which are being designed at the request of customers such as […]

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