artificial intelligence Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Thu, 04 Jan 2024 15:08:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png artificial intelligence Archives | AdExchanger 32 32 Inuvo’s AI-Driven Twist On Segmentation Zeroes In On The ‘Why,’ Not The ‘Who’ https://www.adexchanger.com/ai/inuvos-ai-driven-twist-on-segmentation-zeroes-in-on-the-why-not-the-who/ https://www.adexchanger.com/ai/inuvos-ai-driven-twist-on-segmentation-zeroes-in-on-the-why-not-the-who/#respond Tue, 09 Jan 2024 05:45:26 +0000 https://www.adexchanger.com/?p=392023 Startups are coming out of the woodwork to capitalize on the AI craze among marketers. But not every AI player is new to the scene. Inuvo, a software company that uses a web crawler combined with machine learning to analyze online interactions and predict consumer intent, has been around the block – and it’s got […]

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]]> https://www.adexchanger.com/ai/inuvos-ai-driven-twist-on-segmentation-zeroes-in-on-the-why-not-the-who/feed/ 0 AppsFlyer Ends The Year With Another Acquisition https://www.adexchanger.com/mobile/appsflyer-ends-the-year-with-another-acquisition/ Tue, 05 Dec 2023 13:00:22 +0000 https://www.adexchanger.com/?p=390545 AppsFlyer just closed its second acquisition in less than one month. On Tuesday, AppsFlyer acquired oolo, an AI-powered user acquisition and monetization platform that automatically analyzes live app data to forecast performance, identify growth areas and detect ad revenue anomalies. Uncovering issues with campaign performance or a piece of creative – then drilling down to […]

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]]> Hungryroot Has An Appetite For AI-Powered Personalization https://www.adexchanger.com/ai/hungryroot-has-an-appetite-for-ai-powered-personalization/ Mon, 27 Nov 2023 06:00:05 +0000 https://www.adexchanger.com/?p=390027 Grocery and recipe delivery service Hungryroot has a revolutionary method for collecting first-party data from its subscribers. Wait for it … it asks them directly. People are willing to volunteer information about themselves if they know how it’ll be used, if there’s a clear personal benefit and if they trust who they’re sharing it with, […]

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]]> Comic: Gen AI Pumpkin Carving Contest https://www.adexchanger.com/comic-strip/comic-gen-ai-pumpkin-carving-contest/ Fri, 10 Nov 2023 05:15:29 +0000 https://www.adexchanger.com/?p=388298 A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

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]]> This App Is Using AI To Reach People With A High Likelihood To Stay Loyal https://www.adexchanger.com/mobile/this-app-is-using-ai-to-reach-people-with-a-high-likelihood-to-stay-loyal/ Mon, 06 Nov 2023 06:05:35 +0000 https://www.adexchanger.com/?p=388568 Many developers specifically target Apple device owners because they’re known to spend more on in-app purchases than people who own an Android device. But Mode Mobile has a very different target audience in mind: budget-conscious Android users looking to generate a little extra income. Mode owns an app called Earn that lets people collect in-app […]

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]]> Meta’s Total Revenue Soared In Q3, Thanks To A 24% Increase In Ad Rev https://www.adexchanger.com/platforms/metas-total-revenue-soared-in-q3-thanks-to-a-24-increase-in-ad-rev/ Thu, 26 Oct 2023 12:04:42 +0000 https://www.adexchanger.com/?p=388059 What happens when a Big Tech CEO gets on an earnings call these days? They talk about AI. AI will be Meta’s “biggest investment area” in 2024, CEO Mark Zuckerberg told investors during the company’s Q3 earnings call on Wednesday. But Meta isn’t planning a hiring spree to support its AI vision. In keeping with […]

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]]> AppsFlyer Adds To Its Privacy Cloud With A Clean Room-Inspired Marketplace https://www.adexchanger.com/data-exchanges/appsflyer-adds-to-its-privacy-cloud-with-a-clean-room-inspired-marketplace/ Thu, 26 Oct 2023 11:12:15 +0000 https://www.adexchanger.com/?p=388030 AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level data with third-party vendors. The marketplace, which offers functionality similar to that of a clean room, is the most recent addition to AppsFlyer’s Privacy Cloud, the company’s suite of products for privacy-focused measurement, activation and […]

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]]> Salesforce Wants To Cement Its AI Street Cred With New Einstein Tools https://www.adexchanger.com/ai/salesforce-wants-to-cement-its-ai-street-cred-with-new-einstein-tools/ Tue, 12 Sep 2023 12:00:23 +0000 https://www.adexchanger.com/?p=384729 Salesforce loves AI as much as it loves CRM. On Tuesday, to coincide with its Dreamforce conference, Salesforce launched Einstein 1, a platform that makes it easier for companies to use data within Data Cloud to build AI-powered apps and experiences. Data Cloud, (Salesforce’s newish name for its customer data platform), allows marketers to unify […]

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]]> How Twilio Plans To Infuse Its Entire Mar Tech Stack With AI https://www.adexchanger.com/ai/how-twilio-plans-to-infuse-its-entire-mar-tech-stack-with-ai/ Wed, 23 Aug 2023 16:00:36 +0000 https://www.adexchanger.com/?p=383127 Communications API provider Twilio’s product road map is a direct reflection of the growing role AI is playing in digital marketing. On Wednesday, the company announced an assortment of new marketing-focused capabilities, all of which are built on a new AI-powered product called CustomerAI. Kathryn Murphy, Twilio’s SVP of product, described CustomerAI as “a pervasive […]

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]]> Comic: Monkey See, Monkey Generate https://www.adexchanger.com/comic-strip/comic-monkey-see-monkey-generate/ Fri, 21 Jul 2023 04:15:59 +0000 https://www.adexchanger.com/?p=379323 A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

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