Why This Marketing VP Left Wendy's To Join A Location Data Vendor
Brandon Rhoten, former VP of marketing at Wendy’s, joined GroundTruth as its CMO in September. Why move to a location data vendor from the buy side? Rhoten explains.
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Kochava FTC
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Why Did The FTC Fixate On Kochava? We Asked Kochava’s CEO
There are two sides to every story and two sides to every lawsuit. In late August, the Federal Trade Commission sued mobile measurement and data provider Kochava accusing the company of selling sensitive geolocation data. Here’s what Kochava CEO Charles Manning has to say about it.
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Can Podcasting Escape Revenue Purgatory?; Google Gives Ground On App Store Billing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up Anchor Podcast advertising is in growth-stage purgatory. Consumption numbers are on the up-and-up … but monetization hasn’t followed. Most podcasts were originally distributed across platforms in a centralized way, so there was a strong proposition for ad tech that could serve campaigns across […]