After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit against LG Electronics.
The corporate drama continues at LG Ads. Alphonso’s founders – including several who were unceremoniously booted from the company in December – along with a group of minority shareholders are suing South Korean electronics manufacturer LG and Zenith, its US R&D subsidiary, over alleged board malfeasance. LG acquired TV data measurement provider Alphonso in January […]
The leadership team is out at LG Ads Solutions. As of Friday, at least two of Alphonso’s top brass were pushed out, including CEO Raghu Kodige and Alphonso co-founder and executive chairman Ashish Chordia. What gives?
Vizio and Samsung, watch out, because LG, the second-largest TV manufacturer in the world, is breaking itself off a little piece of ad tech. On Tuesday, the South Korean electronics company announced an $80 million investment – and a controlling stake – in TV data provider Alphonso. This is the first time Alphonso has taken […]
Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen. Scale, however, has historically been a problem, and there hasn’t been enough data for broadcasters such as TEGNA to properly track user journeys to completion. On Wednesday, Alphonso, TEGNA’s long-time attribution and TV data partner, added TV […]
Stop me if you’ve heard this one: A man walks into a bar after seeing a TV ad … but there’s no way for the advertiser to prove it ever happened. On Tuesday, TV data company Alphonso inked a partnership with PlaceIQ to use the latter’s location data as a bridge between sitting on the […]
Television advertising is turning gray, but TV data is here to brush in the color. At least that’s the take from Combe, the grooming and hair care product company that runs the Just for Men hair coloring brand. In the past couple of years, Just for Men’s media mix shifted from primarily TV to a […]
Data is changing the way movies are marketed. Studios like Open Road Films are taking a more targeted approach to marketing, moving from broad-based buys – such as people aged 18 to 49 with a propensity for “dramas” – to more granular segmentation. “When finding audiences for a particular film, it used to be really […]
The battle for the living is taking two multiscreen TV targeting companies to the courtroom over an alleged patent infringement. The end result: The privacy policies of ad tech players tracking cross-screen behavior are coming under increased scrutiny. The action, filed Nov. 6, is being brought by Free Stream Media Corp, which does business as […]
